Kodeon Acquires Breethe®, Market-Leading Meditation and Wellness App, in Its Largest Acquisition to Date

Kodeon (Kodeon.ai), the AI-powered life-improvement app publisher, today announced it has acquired Breethe, one of the world's most successful meditation and wellness apps. The transaction is Kodeon's largest acquisition to date and a defining step in the company's strategy: assembling a portfolio of category-leading apps that help people improve their lives, unified and supercharged by Kodeon's AI-native publishing platform.

Since its launch in February 2015, Breethe has established itself as one of the most trusted brands in digital wellness, with more than 18 million downloads and over US$50 million in lifetime revenue. The app holds a 4.7 out of 5.0 star rating across more than 115,000 global ratings and has built a community of over 300,000 social followers.

While financial terms of the transaction were not disclosed, the sellers requested to take a portion of their consideration in Kodeon equity — choosing ownership in Kodeon's future over a full cash exit.

“We had options for Breethe's next chapter, and we chose Kodeon, not just as a buyer, but as a company we truly believed in and wanted to own a piece of,” said Garner Bornstein, Co-Founder of Breethe. “When we met their management, and heard their vision, we absolutely wanted to be part of what comes next.”

Kodeon believes it is the first AI-native app publisher. Its proprietary platform ingests data from every source an app produces into a single repository. This gives the company an unprecedented, holistic view of each app in its portfolio, ranging from market positioning and pricing to user experience and codebase. Furthermore, it continuously optimizes everything from store presence and onboarding to the code itself.

“Breethe is exactly the kind of business we built Kodeon to acquire: a category-defining app with a decade-long track record, millions of happy users, and a brand people genuinely trust,” said Jon Walsh, Co-Founder of Kodeon. “We consolidated around a life improvement thesis because apps that share a brain can do more for people. Imagine your fitness app knowing you slept badly and adjusting tomorrow's workout. Or your habit tracker already knowing you meditated, trained, and journaled, because those apps told it. That's what our platform will make possible for our users, and Breethe adds a critical piece.”

“This is our biggest acquisition to date, and we don't expect it to hold that title for long,” said Trevor Fencott, Co-Founder of Kodeon. “We are building a portfolio of the world's best life-improvement apps on a platform that will ensure our apps evolve with our users. Our pipeline includes opportunities of this scale and larger, and we intend to move quickly.”

Breethe will continue to serve its global community without interruption as it is integrated into the Kodeon portfolio and the AppLife ecosystem. Further announcements are planned in the months ahead.